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Taylor & Pond has joined forces with leading global marketplace accelerator Fortress Brand Group! Click here to learn more.

Paid Digital Advertising & PPC/SEO

At Taylor & Pond, we strive to drive the most valuable traffic to our clients’ sites both organically and through paid search. Through strategic Pay-Per-Click (PPC) campaigns, and with an organized, structured plan for Search Engine Optimization (SEO), we consistently help our clients rank high in both areas. We look at the whole picture when analyzing our clients’ websites and paid search campaigns so we can effectively hit target KPI’s.

Our team of savvy Digital Account Managers work alongside our PPC & SEO specialists to create well-rounded PPC Advertising campaigns and effective SEO strategies to deliver top of the page results for both organic and paid searches.

  • Comprehensive PPC advertising campaigns across search, display and video platforms
  • Remarketing campaigns, Conversion campaigns, Lead Generation campaigns, Brand Awareness campaigns
  • Set up and monitoring of PPC and Social Ads with proper keyword research, expansion and optimization
  • Restructuring and optimization of existing ad accounts
  • Monthly measuring and reporting on Paid Ad campaigns
  • Full Analysis and action plan for optimizing search engine results based on most current SEO strategies and tactics, including keyword research, copywriting, technical SEO and Web Dev implementation
  • Optimize editorial content for SEM, SEO and Social efforts
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