Executive Vice President
Katie Martin is a people-first agency leader and a results-driven executive with over 20 years of experience in brand and entertainment marketing across global markets. Passionate about delivering outstanding creative work no matter the challenge or the timing, Katie is an instinctive problem solver for her team and a trusted advisor for today’s leading brands in beauty and entertainment.
Vice President of Client Strategy and Services
Katelyn Winker oversees Taylor & Pond’s 360 cross-function strategy and internal teams. She plays a large role in key accounts, leads the account management team, and manages client retention. Katelyn has successfully project-managed digital campaigns encompassing creative management, influencer marketing, omnichannel ad buys/optimization within social, video streaming, and podcast platforms, as well as data and analytics reporting.
Vice President of Growth
Jacquie Johnson is a thought leader in the beauty industry with vast executive experience with CPG and professional brands. She has been a VP at Taylor & Pond for the past seven years. Her background includes successfully leading sales and marketing teams, mentoring founders, and executing growth strategies through thought leadership and digital innovation. Jacquie focuses on partnering with performance and purpose-driven brands in implementing their digital growth strategies.
Director of Creative Strategy & Production
Kassidy Abbott’s expertise in creative strategy and marketing, combined with her experience in the beauty industry, help to make clients’ creative dreams a reality. Kassidy works closely with Taylor & Pond’s social and creative teams to ensure client satisfaction and propel brands’ creative visions to the next level.
Director of Sales
An expert at finding innovative ways to accelerate business and drive revenue growth, Madeline Crist has led the Sales team to new heights at Taylor & Pond. Madeline’s passion and professionalism allow her to build and maintain impeccable client relationships and routinely surpass her clients’ KPIs. Her extensive prior account management experience has also led to great success in driving omnichannel digital marketing strategies and knowing Taylor & Pond’s business through and through.
Director of Performance Marketing
As Director of Performance Marketing, Katarina Christofferson leads the small but mighty performance marketing team at Taylor & Pond. Kat has over ten years of professional experience within the digital advertising space and has been involved in B2B, B2C/DTC, and local advertiser brands. She is an expert within SEM, Social, Display & Streaming ads and has led many of her clients to success with a positive ROI.
Director of Retention Marketing
As Director of Retention Marketing, Rebecca Peele oversees the email marketing team in its efforts to design and develop carefully crafted emails for each of Taylor & Pond’s unique clients. Her expertise in client communication makes her an integral asset to the Taylor & Pond team. In addition to her work within the email marketing department, Rebecca works closely with the web development team to increase DTC conversions.
Director of Technology
As Director of Technology, Noel leads the collaboration of web development, UI/UX design, and client teams to build unique and compelling web experiences. An expert front-end and back-end developer himself, Noel has a decade of experience managing the builds and optimization of e-commerce storefronts, including projects such as custom product finders and enterprise-level website redesigns.
Director of Operations
As Director of Operations for Taylor & Pond, Marie Whitecotton oversees the on-site management of Taylor & Pond’s office and one-of-a-kind content studio in San Diego, California. Marie’s team is dedicated to the continued daily success of Taylor & Pond and her leadership has been necessary for the management of and adjustment to Taylor & Pond’s quick growth.
Head of Video Production
Nico Cortez’s experience as Head of Video Production has included conceptualizing and pitching creative concepts for paid ads and product launches; developing storyboards and treatments for clients; and managing video productions from start to finish. With an extensive background in creative production, Nico brings a depth of knowledge and passion to his work that always results in his clients’ success.
Director of Photography
Alicia Lopez has a demonstrated history of working with agencies and brands in-house on Photography and Graphic Design projects. Skilled in Art Direction, Adobe Photoshop, Commercial Photography, Digital Photography, and Photo Retouching, Alicia has been crucial in elevating Taylor & Pond’s creative deliverables for the past six years.
Head of Graphic Design
Victoria Rasso leads a team of eight graphic designers to ensure high-quality work and client satisfaction in all facets of design within the agency’s services. Victoria’s talent and marketing expertise have helped elevate prestige beauty brands in the digital space for over eight years and have been vital to the growth and success of Taylor & Pond.
Head of Video Production
For the past four years, David Vargas has been an integral member of Taylor & Pond’s Video team. As Head of Video, David has experience in Digital Marketing Production, Video Production, Post-Production, Creative Content Creation, and Project Management. His background as a visual artist and video editor inspires him to develop brand content that is as creative and eye-catching as possible.