Social Media & Metrics are an integral part of a successful strategic marketing plan. Data, Data, Data - collect it, use it wisely and your business will grow. How are your customers and potential customers viewing you and are you directing, tracking and monitizing the user behaviors?

Twitter, Facebook, Google, Connect, LinkedIn and more are all part of the make up of social media. It is critical to create a unique plan to reach your customer base and to develop an integrated marketing campaign. Successful campaigns often include micro web sites, email marketing, direct target response initiatives, paid search and reaching out to relevant social media venues.

Taylor & Pond will be your partner in creating and implementating an effective social media and search engine marketing (SEM) plan focused on effective and proven SEO and viral strategies. We ensure that your social outcomes match your business goals by using measurable indicators (KPI's) specific to your business rather than generic measurements. Non-specific examples of indicators may include: decreased bounce rate, increased qualified leads, downloaded trials, coupon redemption, membership increase, shift to more positive postings about your company and other loyalty and retention programs. You do not need to have an actual product to benefit from social media as services can also be measured.